In 2018, Dr. Jay founded Brilliant Culture Apparel Group.

Visit our online store by clicking the "Explore Shop" button below. You will love our "super fresh" casual and active clothing and home decor. We have a vast selection of items that reflect the core values of the Brilliant Culture Lifestyle Brand, all at a reasonable price!

In 2016, Dr. Jay Edward Purnsley founded the Brilliant Culture Lifestyle Brand.

Brilliant Culture epitomizes these core attributes; “Empowerment, Consciousness, and Resilience”. The brand reflects a sense of style and rebellion that resonates individual and societal greatness. It vocalizes the brilliance we all have and demonstrate, but at times may not recognize. It commands you to reach for your potential through our company moto, “You Are Brilliant, So Be Brilliant”. We bridge the essence of your culture with the depths of your brilliance.

Discovering one’s Inner brilliance is at the heart of our brand. We believe in championing forward thinkers that inspire vibrant generations of innovators symbolizing all shades of life and creative expression. We provide a fresh perspective to global influences, social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a live, think, and be brilliant.

We value and appreciate your business to the utmost! Thank you for visiting.